姓名：董雪旺
性别：男
学科专业：旅游管理
学历及学位：研究生，博士
职称：教授
联系方式：Email: dxuewang@163.com
学习经历：
2008/9-2011/7，南京大学，旅游地理与旅游规划，博士
1999/9-2002/7，哈尔滨师范大学，自然地理学，硕士
1995/9-1999/7，山西师范大学，经济地理与国土规划，学士
工作经历：
2022/1至今，台州学院商学院，教授
2011/7-2021/12，浙江工商大学，旅游与城乡规划学院，副教授
2017/9-2018/9，美国北亚利桑那大学地理、规划与游憩系访问学者
2015/3-2017/8，中国科学院，地理科学与资源研究所，博士后
2002/7-2008/7，淮阴师范学院，地理系，讲师
社会主要兼职：
中国农村发展学会理事兼城郊经济专业委员会副主任
中国自然资源学会旅游资源专业委员会委员
浙江省发改委绿色循环发展咨询专家
研究方向：
乡村旅游与乡村振兴、旅游规划、旅游目的地管理
主要科研项目：
1.浙江省软科学研究计划重点项目，2022C25039，乡村旅游促进共同富裕——基于获得感和幸福感的比较研究；
2.教育部人文社会科学研究项目，14YJCZH022，生态文明视阈下居民低碳消费意愿测度研究；
3.中国博士后科学基金，2015M571103，中国居民消费的碳足迹估算及低碳消费模式研究；
4.浙江省软科学研究计划项目，2018C35007，浙江省产业结构调整优化研究——基于能源消耗和碳排放的投入产出分析。
近期代表性论文及成果：
1.董雪旺, 智瑞芝. “双碳”目标背景下浙江省低碳转型发展研究. 科学出版社, 2024.
2.崔凤军, 董雪旺，徐宁宁. 县域文化和旅游深度融合发展研究. 商务印书馆, 2024.
3.管婧婧, 夏明, 董雪旺. 旅游目的地管理：原理、方法、实务. 浙江工商大学出版社, 2024.
4.董雪旺, 张捷, 刘传华, 等. 条件价值法中的偏差分析及信度和效度检验——以九寨沟游憩价值评估为例. 地理学报, 2011: 66(2): 267-278.
5.Dong Xuewang, Zhang Jie, Zhi Ruizhi, etal. Measuring the recreational value of world heritage sites based on Contingent Valuation Method: A case study of Jiuzhaigou. Chinese Geographical Science, 2011: 21(1): 119-128.
6.董雪旺, 张捷, 章锦河. 旅行费用法在旅游资源价值评估中的若干问题述评. 自然资源学报, 2011, 26(11) : 1983-1997.
7.董雪旺, 张捷, 章锦河, 成升魁. 区域旅游业碳排放和旅游消费碳足迹研究述评. 生态学报, 2016, 36(2): 554-568.
8.董雪旺, 崔凤军, 李跃军, 等.关于打造“和合文化世界级旅游景区”的若干建议浙江社科要报, 2022年第 21期（总 806 期）（获时任浙江省委书记袁家军、副省长成岳冲批示）
9.董雪旺，徐宁宁，陈觉，李艳杰. 基于游客地方感的水乡古镇开发模式——兼论乌镇模式的可复制性. 经济地理, 2018, 38(6): 187-202.
10.管婧婧, 董雪旺（通讯作者）, 鲍碧丽. 非惯常环境及其对旅游者行为影响的逻辑梳理. 旅游学刊, 2018, 33(4): 24-32. （人大复印资料全文转载，获文化和旅游部优秀研究成果三等奖，《旅游学刊》优秀论文奖）
11.管婧婧, 毕家萍, 董雪旺（通讯作者）. 家与途: 情境迁移下的旅游地感知重构. 旅游学刊, 2021, 36(1): 112-122.（人大复印资料全文转载，获文化和旅游部优秀研究成果二等奖，《旅游学刊》优秀论文奖）
12.董雪旺, 叶周婧, 徐宁宁. 基于TAM和TRI的游客网约导游使用意向研究. 旅游学刊, 2020, 35(7): 24-35.
13.董雪旺,徐宁宁,崔凤军等.游客垃圾分类意愿的影响因素及形成机理研究[J].旅游科学,2023,37(04):76-96.
14.董雪旺, 张捷, 蔡永寿, 等. 基于旅行费用法的九寨沟旅游资源游憩价值评估. 地域研究与开发, 2012, 31(5): 78-84.
15.张柴,董雪旺（通讯作者）,章素圆,等.社会交换理论的源流及其在旅游研究中的应用：一个批判性的思考[J].旅游论坛,2022,15(06):84-94.（人大复印资料全文转载）
16.董雪旺, 成升魁．基于旅游消费技术的世界遗产地旅游体验满意度研究．资源科学, 2015, 37(8): 1578-1587.
17.徐宁宁, 张书元, 董雪旺（通讯作者）. 游客积极情绪对游客满意和游客忠诚影响研究----以灵山小镇拈花湾为例. 地域研究与开发, 2019, 35(4): 98-103.（CSSCI扩展版）.
个人荣誉及获奖：
2022年文化和旅游部优秀研究成果二等奖，中国旅游研究院，2022
2019年文化和旅游部优秀研究成果三等奖，中国旅游研究院，2020
台州市第二十届哲学社会科学优秀成果一等奖，台州市人民政府，2024
《旅游学刊》中国旅游研究年会优秀论文奖，《旅游学刊》编辑部，2019
《旅游学刊》中国旅游研究年会优秀论文奖，《旅游学刊》编辑部，2022
Xuewang Dong
Professor | Tourism Management
Position Vice Dean and Professor, School of Business, Taizhou University
Email dxuewang@163.com
Research Interests
Rural tourism and rural revitalisation; Tourism planning; Tourism destination management.
Education
• 2008–2011 PhD in Tourism Geography and Planning, Nanjing University.
• 1999–2002 MSc in Physical Geography, Harbin Normal University.
• 1995–1999 BSc in Economic Geography and Territorial Planning, Shanxi Normal University.
Academic and Professional Appointments
• Jan 2022–present Professor and Vice Dean, School of Business, Taizhou University.
• Jul 2011–Dec 2021 Associate Professor, School of Tourism and Urban–Rural Planning, Zhejiang Gongshang University.
• Sep 2017–Sep 2018 Visiting Scholar, Department of Geography, Planning and Recreation, Northern Arizona University, USA.
• Mar 2015–Aug 2017 Postdoctoral Researcher, Institute of Geographic Sciences and Natural Resources Research, Chinese Academy of Sciences.
• Jul 2002–Jul 2008 Lecturer, Department of Geography, Huaiyin Normal University.
Professional Service
• Council Member, China Rural Development Society; Deputy Director, its Suburban Economy Committee.
• Member, Tourism Resources Committee, China Society of Natural Resources.
• Advisory Expert on Green and Circular Development, Zhejiang Provincial Development and Reform Commission.
Research Projects
1. Key Project, Zhejiang Soft Science Research Programme (2022C25039): Rural tourism and common prosperity, comparing perceived gains and well-being.
2. Ministry of Education Humanities and Social Sciences project (14YJCZH022): Measuring residents’ low-carbon consumption intentions from an ecological-civilisation perspective.
3. China Postdoctoral Science Foundation project (2015M571103): Carbon footprints and low-carbon consumption models of Chinese households.
4. Zhejiang Soft Science Research Programme project (2018C35007): Optimising Zhejiang’s industrial structure using input–output analysis of energy consumption and carbon emissions.
Selected Publications and Research Outputs
1. Dong, X., & Zhi, R. (2024). Low-carbon transition in Zhejiang under China’s dual-carbon goals [Book]. Science Press.
2. Cui, F., Dong, X., & Xu, N. (2024). In-depth integration of culture and tourism at the county level [Book]. The Commercial Press.
3. Guan, J., Xia, M., & Dong, X. (2024). Tourism destination management: Principles, methods and practice [Book]. Zhejiang Gongshang University Press.
4. Dong, X., Zhang, J., Liu, C., et al. (2011). Bias, reliability and validity in contingent valuation: Evidence from Jiuzhaigou’s recreational value. Acta Geographica Sinica, 66(2), 267–278.
5. Dong, X., Zhang, J., Zhi, R., et al. (2011). Measuring the recreational value of world heritage sites based on contingent valuation method: A case study of Jiuzhaigou. Chinese Geographical Science, 21(1), 119–128.
6. Dong, X., Zhang, J., & Zhang, J. (2011). Methodological issues in the travel cost approach to valuing tourism resources: A review. Journal of Natural Resources, 26(11), 1983–1997.
7. Dong, X., Zhang, J., Zhang, J., & Cheng, S. (2016). Tourism carbon emissions and the carbon footprint of tourist consumption: A review. Acta Ecologica Sinica, 36(2), 554–568.
8. Dong, X., Cui, F., Li, Y., et al. (2022). Recommendations for establishing a world-class tourism attraction based on Hehe culture. Zhejiang Social Science Policy Brief, 21 (issue 806). [Received comments from provincial leaders.]
9. Dong, X., Xu, N., Chen, J., & Li, Y. (2018). Developing historic water towns through tourists’ sense of place: Is the Wuzhen model replicable? Economic Geography, 38(6), 187–202.
10. Guan, J., Dong, X. (corresponding author), & Bao, B. (2018). Unfamiliar environments and their influence on tourist behaviour: A conceptual review. Tourism Tribune, 33(4), 24–32.
11. Guan, J., Bi, J., & Dong, X. (corresponding author). (2021). Home and journey: Reconstructing perceptions of tourism places through contextual shifts. Tourism Tribune, 36(1), 112–122.
12. Dong, X., Ye, Z., & Xu, N. (2020). Tourists’ intentions to use app-based tour guides: An integrated TAM–TRI approach. Tourism Tribune, 35(7), 24–35.
13. Dong, X., Xu, N., Cui, F., et al. (2023). Determinants and mechanisms of tourists’ willingness to sort waste. Tourism Science, 37(4), 76–96.
14. Dong, X., Zhang, J., Cai, Y., et al. (2012). Estimating the recreational value of Jiuzhaigou tourism resources using the travel cost method. Areal Research and Development, 31(5), 78–84.
15. Zhang, C., Dong, X. (corresponding author), Zhang, S., et al. (2022). Social exchange theory and its application in tourism research: A critical review. Tourism Forum, 15(6), 84–94.
16. Dong, X., & Cheng, S. (2015). Tourist experience satisfaction at World Heritage sites through tourism consumption technologies. Resources Science, 37(8), 1578–1587.
17. Xu, N., Zhang, S., & Dong, X. (corresponding author). (2019). Positive emotions, tourist satisfaction and loyalty: Evidence from Nianhua Bay, Lingshan. Areal Research and Development, 35(4), 98–103.
Awards and Distinctions
• Second Prize, Outstanding Research Achievements, Ministry of Culture and Tourism (2022).
• Third Prize, Outstanding Research Achievements, Ministry of Culture and Tourism (2019 award; listed as 2020).
• First Prize, 20th Taizhou Municipal Outstanding Achievements in Philosophy and Social Sciences (2024).
• Outstanding Paper Awards, Tourism Tribune / China Tourism Academy Annual Conference (2019 and 2022).
