姓名：胡峰，性别：男
学科专业：旅游管理
学历及学位：研究生，经济学博士
职称：教授
职务：商学院副院长
联系方式：电话：（0576）88661952，Email: hufeng_1978@126.com
学习经历：
2015.10-2019.10 德国汉堡大学博士研究生就读；
2003.09-2006.04 华中师范大学硕士研究生就读；
1997.09-2001.06 华中师范大学本科就读。
工作经历：
2006.04-2023.07 浙江师范大学，旅游管理硕士学位点、职教旅游硕士学位点负责人；
2023.08-今 台州学院特聘教授，商学院副院长、台州市智慧旅游实验室执行主任；
社会主要兼职：
德国汉堡大学Chair of Marketing & Innovation 兼职研究员；
上海卓万体育发展有限公司营销顾问。
研究方向：
智慧旅游、文旅融合、旅游大数据、游客行为等
科研项目：
1.主持，基于多元网络大数据的文旅融合成效评估研究，国家社科基金一般项目（2023-2026）；
2.主持，基于数据驱动的后疫情时代旅游吸引物动态重构研究，教育部人文社科规划项目（2021-2024）；
3.主持，旅游大数据采集、挖掘与应用（浙高教学会〔2024〕6 号），浙江省新工科、新医科、新农科、新文科重点教材（2024-2025）；
4.主持，神仙居旅游集团运营管理体系标准化建设研究，横向课题（2024-2027）；
5.主持，虚拟现实技术在旅游管理专业教学中的应用，横向课题（2024-2025）。
代表性成果：
Hu, F. , Trivedi, R. and Teichert, T. (2022), Using hotel reviews to assess hotel frontline employees’ roles and performances, International Journal of Contemporary Hospitality Management (中科院1区TOP), Vol 34, No 5, pp. 1796-1822
Feng Hu, Thorsten Teichert, Shengli Deng, Yong Liu, Guotao Zhou, (2021). Dealing with Pandemics: A Longitudinal Investigation of the Effects of COVID-19 on Customers’ Evaluations of Hospitality Services, Tourism Management, (中科院1区TOP), Volume 85, 104320
·Feng Hu, Hongxiu Li, Yong Liu, Thorsten Teichert, (2020), Optimizing Service Offerings Using Asymmetric Impact-Sentiment-Performance Analysis. International Journal of Hospitality Management (中科院1区TOP), Volume 89, 102557
·Hu Feng, and Rohit H. Trivedi., (2019), Mapping hotel brand positioning and competitive landscapes by text-mining user-generated content. International Journal of Hospitality Management (中科院1区TOP), Volume 84, 102317.
·Feng Hu, Thorsten Teichert, Yong Liu, Hongxiu Li, Elina Gundyreva, (2019), Evolving customer expectations of hospitality services: Differences in attribute effects on satisfaction and Re-Patronage, Tourism Management (中科院1区TOP), Volume 74, pp. 345–357.
·Feng Hu, (2020), What Makes a Hotel Review Helpful? An Information Requirement Perspective, Journal of Hospitality Marketing & Management (中科院1区)，Volume 29，Issue 5, 571-591.
·Hu Feng, Jin Yijie, Niu Yaqian, Chen Keyi (2024). Does the tourist appreciate your employees? Prioritizing Improvement of Service Employees Based on Opinion Mining User-generated Content，Sage Open（SSCI, JCR-Q1）, Volume 14, Issue 2,
·Hu, F., Kang, X., & Zhang, B. (2025). Do travelers’service encounter preferences vary according to different travel models? An empirical study based on mining user-generated content. Journal of Hospitality and Tourism Technology（SSCI, JCR-Q1）, 17(1), 73-93.
Hongxiu Li, Yong Liu, Chee-Wee Tan, Feng Hu, (2020), Comprehending Customer Satisfaction with Hotels: Big Data Analysis of Consumer-Generated Reviews. International journal of contemporary hospitality management (中科院1区TOP), Volume 32, Number 5, 1713-1735.
Liu, Yong; Teichert, Thorsten; Rossi, Matti; Li, Hongxiu; Hu, Feng, (2017), Big data for big insights: Investigating language-specific drivers of hotel satisfaction with 412,784 user-generated reviews, Tourism Management (中科院1区TOP), Volume 59, pp. 554–563.
大数据驱动的文旅服务要素配置优化研究（2024），科学出版社；
大数据采集、挖掘与应用（2026）,浙江省新工科、新医科、新农科、新文科重点教材；
大数据采集、挖掘与应用（2024），台州学院数智课程重点项目；
智慧旅游：智能研究方法（2025），台州学院数智课程重点项目；
智慧旅游：智能研究方法（2025），台州学院数字教材重点项目；
智慧旅游：大数据与AI实践（2026），智慧课程（智慧树）；
导游仿真实训平台（2025）， 计算机软件著作权。
荣誉及获奖：
“学科链-文化链-产业链”协同驱动的乡村旅游发展路径——天台塔后村文旅融合助力乡村振兴的案例（2026），浙江省专业学位研究生优秀教学案例；
“山海相约 诗路美宿”——台州学院校地共促文旅兴村实践案例（2025），浙江省高校助力乡村振兴典型案例；
智游无界——AI 驱动的元宇宙旅游新体验（2025），获第十九届“挑战杯”全国大学生课外学术科技作品竞赛获全国二等奖；
学术名师（2021），浙江师范大学。
Feng Hu
Professor | Tourism Management
Position Vice Dean, School of Business; Distinguished Professor, Taizhou University; Executive Director, Taizhou Smart Tourism Laboratory
Email hufeng_1978@126.com • Phone 86 576 8866 1952
Research Interests
Smart tourism; Culture–tourism integration; Tourism big data; Tourist behaviour.
Education
• 2015–2019 Doctoral studies, University of Hamburg, Germany. [The profile lists a PhD in Economics but does not specify the awarding institution.]
• 2003–2006 Master’s studies, Central China Normal University.
• 1997–2001 Undergraduate studies, Central China Normal University.
Academic and Professional Appointments
• Aug 2023–present Distinguished Professor, Taizhou University; Executive Director, Taizhou Smart Tourism Laboratory.
• Apr 2006–Jul 2023 Zhejiang Normal University; led the master’s programmes in Tourism Management and Vocational Education (Tourism).
Professional Service
• Affiliated Researcher, Chair of Marketing & Innovation, University of Hamburg.
• Marketing Consultant, Shanghai Zhuowan Sports Development Co., Ltd.
Research Projects
1. Principal Investigator National Social Science Fund general project (23BH149), Assessing culture–tourism integration using multiple sources of online big data (2023–2026).
2. Principal Investigator Ministry of Education Humanities and Social Sciences project (21YJA630031), Data-driven dynamic restructuring of tourism attractions in the post-pandemic era (2021–2024).
3. Lead Author Zhejiang provincial priority textbook project, Collection, mining and application of tourism big data (2024–2025).
4. Principal Investigator Commissioned research (HL2024045), Standardisation of operating management systems for Shenxianju Tourism Group (2024–2027).
5. Principal Investigator Commissioned research (HL2024055), Application of virtual reality in tourism management education (2024–2025).
Selected Publications and Research Outputs
1. Hu, F., Teichert, T., Deng, S., Liu, Y., & Zhou, G. (2021). Dealing with pandemics: An investigation of the effects of COVID-19 on customers’ evaluations of hospitality services. Tourism Management, 85, 104320.
2. Hu, F., Teichert, T., Liu, Y., Li, H., & Gundyreva, E. (2019). Evolving customer expectations of hospitality services: Differences in attribute effects on satisfaction and re-patronage. Tourism Management, 74, 345–357.
3. Hu, F., & Trivedi, R. H. (2020). Mapping hotel brand positioning and competitive landscapes by text-mining user-generated content. International Journal of Hospitality Management, 84, 102317.
4. Hu, F., Li, H., Liu, Y., & Teichert, T. (2020). Optimizing service offerings using asymmetric impact-sentiment-performance analysis. International Journal of Hospitality Management, 89, 102557.
5. Hu, F., Trivedi, R., & Teichert, T. (2022). Using hotel reviews to assess hotel frontline employees’ roles and performances. International Journal of Contemporary Hospitality Management, 34(5), 1796–1822.
6. Hu, F. (2020). What makes a hotel review helpful? An information requirement perspective. Journal of Hospitality Marketing & Management, 29(5), 571–591.
7. Hu, F., Jin, Y., Niu, Y., & Chen, K. (2024). Does the tourist appreciate your employees? Prioritizing service employee improvements based on user-generated content mining. SAGE Open, 14(2), 21582440241254902.
8. Hu, F. (2024). Optimising the allocation of culture and tourism service elements through big data [Book]. Science Press.
Awards and Distinctions
• Outstanding Supervisor in a National Undergraduate Academic Competition (supervised a national grand-prize team).
• Distinguished Academic Teacher, Zhejiang Normal University.
• Second Prize, China Association of Inventions Entrepreneurship and Innovation Award (2024; no. CAICX-2-E29).
• Second Prize, Seventh Higher Education Teaching Achievement Awards, Zhejiang Normal University.
• Award for Excellence in Teaching, Management and Service, Zhejiang Normal University.
